PARACHUTE STRATEGY
Hello there!
If you're looking for help with your brand, marketing, or content strategy, you've come to the right place.
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About Parachute
JEAN HUANG, FOUNDER AND PRINCIPAL
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I’m a versatile strategist and marketer with more than 20 years of experience growing brands, businesses, and relationships. With a sociology degree from Harvard and an MBA from NYU, I’ve spent my career half agency-side and half client-side, both B2B and B2C — all of which helps me balance blue-sky thinking with business realities.
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I’ve been lucky to work with some of the world’s most respected brands in industries ranging from finance to fragrance, on technology topics such as AI and data management as well as product launches in the luxury beauty world. Along the way, I’ve spoken with countless customers, product developers, sales teams, and C-suite execs in order to untangle the toughest marketing puzzles. I love the thrill of parachuting into a challenge, whether you might need help developing your brand, telling your GTM story, or creating thought leadership content. Please get in touch to learn more!
Brand Experience
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FINANCIAL AND PROFESSIONAL SERVICES
Baker Tilly, BNY Mellon, Citi, Equitable, Guardian Life Insurance, J.P. Morgan, Merrill Lynch, Pershing
TECHNOLOGY AND SAAS SOLUTIONS
Broadridge, Diligent, Enfusion, Ideal, LinkedIn, Nasdaq, NICE
FRAGRANCE, BEAUTY, AND FASHION
Calvin Klein, Carolina Herrera, Dior, Jean Paul Gaultier, Lands’ End, Minnetonka, Paco Rabanne, Prada, Tom Ford Beauty, Valentino
PERFORMING ARTS / NON-PROFIT
New York Philharmonic
Services
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I’m available on a short- or long-term project basis to help with a range of needs. I’m also happy to work alongside other teams or agency partners you may have in place.
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BRAND AND MARKETING STRATEGY
Positioning and value propositions
Architecture and naming
Competitive analysis
Go-to-market (GTM) plans and narrative
COMMUNICATIONS AND SALES ENABLEMENT
Messaging toolkits
Presentations
Internal / external collateral
DIGITAL STRATEGY AND EXPERIENCE
Digital marketing strategy
Social media strategy
Website and mobile user experience
THOUGHT LEADERSHIP AND CONTENT
Research design, analysis, and storytelling
Editorial strategy and calendar planning
Long- and short-form writing (e.g., whitepapers, blogs, content for web and social)
Fun Facts
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I’m a sucker for alliteration, serial commas, em dashes, and puns.
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I love animals — over the years I've parented four turtles, two dogs, two chickens, two hermit crabs, one cat, one hamster, and one human boy :)
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I went to baking school and make some knockout croissants and baguettes!
Contact
If you’d like to chat about a potential project, see some examples of my work, or just say hello, please do reach out. I look forward to hearing from you!
