© 2020 Parachute Strategy LLC

Hello there!

If you're looking for help with your brand, marketing, or content strategy, you've come to the right place.

About Parachute

JEAN HUANG, FOUNDER AND PRINCIPAL

I’m a versatile strategist and marketer with more than 15 years of experience growing brands, businesses, and relationships. With a sociology degree from Harvard and an MBA from NYU, I’ve spent my career half agency-side and half client-side, which helps me balance blue-sky thinking with business realities.

I’ve been lucky to work with some of the world’s most respected brands, in industries ranging from fragrance to finance, both B2B and B2C. Along the way, I’ve spoken with countless customers, sales teams, C-suite execs, and influencers in order to untangle the toughest marketing puzzles. I love the thrill of parachuting into a challenge, whether you might need help developing your brand, tackling digital, or telling your story in a more compelling way.

 
 

Brand Experience

FINANCIAL AND PROFESSIONAL SERVICES

AXA Equitable, Baker Tilly, Citi, Deutsche Bank, Guardian Life Insurance, J.P. Morgan, Merrill Lynch, Pershing

 

TECHNOLOGY

Diligent, LinkedIn, Nasdaq, NICE

 

FRAGRANCE, BEAUTY, AND FASHION

Calvin Klein, Carolina Herrera, Dior, Jean Paul Gaultier, Lands’ End, Paco Rabanne,
Prada, Tom Ford Beauty, Valentino

 

PERFORMING ARTS / NON-PROFIT

New York Philharmonic

 

Services

I’m available on a short- or long-term project basis to help with a wide range of needs. I’m also happy to work alongside other teams or agency partners you may have in place.

BRAND AND MARKETING STRATEGY

Positioning and value propositions

Architecture and naming

Competitive analysis

Go-to-market plans

COMMUNICATIONS AND SALES ENABLEMENT

Messaging toolkits

Presentations

Internal / external collateral

DIGITAL STRATEGY AND EXPERIENCE

Digital marketing strategy

Social media strategy

Website and mobile user experience

THOUGHT LEADERSHIP AND CONTENT

Research design, analysis, and storytelling

Editorial strategy and calendar planning

Long- and short-form writing (e.g., whitepapers, blogs, content for web and social)

Fun Facts

I’m a sucker for alliteration, serial commas, em dashes, and puns.

I love animals — over the years I've parented four turtles, two dogs, two chickens, two hermit crabs, one cat, one hamster, and one human boy.

I went to baking school and make some knockout croissants and baguettes.

 

Contact

If you’d like to chat about a potential project, see some examples of my work, or just say hello, please do reach out. I look forward to hearing from you!

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